About Us

About Animal Merchandise - Pet Lovers Center

'The Animals of the planet are in desperate peril. Without free animal life I believe we will lose the spiritual equivalent of oxygen'
Alice Walker


Founded in Singapore in December 2012 by Ella Sherman (Managing Director). Animal Merchandise is a company that designs, manufactures and sells beautiful unique, classy and colourful home-ware (lifestyle, kitchen and bathroom products), apparel (tshirts for women, men and children), jewellery and accessories, gifts and souvenirs at reasonable prices.

We work closely with high quality manufacturers who are FDA and SEDEX registered (one is Royal Warrant Holders to the British Royal Family), to ensure our products are ethically produced in accordance with 'Fairtrade' policies, look great, are high quality and durable to meet global safety standards.

We donate products to the Animal Shelters which they can sell or use at their events, gala dinners and so on to raise funds.


Managing Director - Ella Sherman SPCA Singapore Volunteer since 2004, SPCA Management Committee Member. Volunteer for Merchandising and Fundraising Events, and Pet Rehabilitation and Rehoming. 'Mum' to a pack of furkids and two parrots all from SPCA and Voices for Animals

Apparels – Ana Liew Singapore fashion designer, garment specialist and owner of SKYE Boutique. 'Mum' to Chihuahua 'Pumpkin' from SPCA

Jewellery & Accessories – Carol Wong Hong Kong designer for Zelia with clients including Zara. 'Mum' to cats 'Butter' and 'Toopee,' and dogs Hong Kong Special 'Lillie' and Chihuahua 'Pepe'

'If having a soul means being able to feel love and loyalty and gratitude, then animals are better off than a lot of humans'
James Herriott

Ella Sherman, Managing Director I've been a passionate animal shelter volunteer and pet re-homer since 2004, a right on veggie for over 30 years, and a huge animal lover all my life. As a small child I would take the fish my mother bought from the fishmongers and try to resuscitate them in the bath. I was always finding scraggly dogs and moth eaten cats to bring home – they gravitated towards me and I wholeheartedly loved them. Animals have always treated me much better than humans, and my animal shelter volunteer work is to thank them for the wonderful pure love, joy, fun and laughter they bring into my life. I cannot imagine life without my furry friends! For me this is the perfect vocation – helping the animal welfare shelters and wildlife sanctuaries where my heart lies, while doing something I love for a living. Let's raise money and awareness together to help the animals!

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Copyright © 2014 Animal Merchandise. Business Registration # 201307344G